health, wellness, and beauty SEO
A complete search health check built for wellness and beauty brands
Most SEO audits hand you a spreadsheet of errors and leave you to figure out what matters. Ours is built for the health and wellness category: YMYL compliance, E-E-A-T signal gaps, technical blockers, and content opportunities ranked by impact. You get a clear action plan, not a data dump.
For wellness and beauty brands that know organic traffic should be higher but can't pinpoint why
If this sounds like you
You can't fix what you haven't accurately diagnosed.
A proper audit for a health or wellness brand answers three questions: Why is your site not ranking for the searches your buyers make? Which trust signals is Google expecting that your pages lack? And what would it take to outrank the competitors who sit above you today?
Most audits stop at the first question. They flag crawl errors, suggest a few meta tag changes, and mention page speed. You implement the fixes. Rankings stay flat.
The real issue is that health and wellness sites are evaluated under Google’s YMYL (Your Money Your Life) standards. A site can be technically clean but still invisible because the content lacks author credentials, health claims are unsourced, and there is no structured data telling Google who wrote the article or why they are qualified. Generic tools do not check any of this.
Our audit covers all three layers: what is technically broken, what trust signals are missing, and where competitors have left gaps. Then we fix it.
The SEO industry treats every vertical the same. An agency runs the same crawl tool on a supplement brand as they do on a plumbing company, delivers the same spreadsheet of errors, and hands implementation back to the client.
This fails in health and wellness because YMYL content is held to a higher standard by Google’s quality raters. Health content without visible author expertise, cited sources, and proper schema markup gets suppressed in ways that standard audit tools cannot detect.
Your buyers make this worse by searching in stages: symptoms, then ingredients, then solutions, then brands. If your content is not structured to meet them at each stage with the trust signals Google expects, you lose them before they ever see your product page.
Technical health is where we start. We run a full crawl to surface indexation issues, canonical conflicts, page speed bottlenecks, and broken internal links. We cross-reference this with your Search Console data to see which pages Google is ignoring. For wellness sites specifically, we also check author page architecture: whether author pages exist, include credentials and schema, and allow Google to connect content to a qualified human.
Content trust signals are where most wellness sites have the largest gap. We evaluate every key page against YMYL standards: E-E-A-T signals, health claim accuracy, FTC compliance for wellness claims, source citations, and author bios with verifiable credentials. A blog post claiming a product “reduces inflammation” without a cited study or a named author is exactly the content Google demotes without warning.
Keyword and competitive landscape shows us where the real opportunity sits. We map what your buyers search against what your site currently targets and identify the highest-value gaps. In wellness niches, the barrier to outranking established competitors is often lower than it appears. Most incumbents rely on domain age rather than the well-sourced content Google increasingly rewards in YMYL categories.
The audit feeds directly into your content and optimisation roadmap. We prioritise the technical fixes that move rankings fastest and implement them in month 1. E-E-A-T improvements, including author pages, credential markup, and source citations, are deployed alongside technical fixes so the two compound rather than compete.
By month 3, you will see ranking movement on low-competition queries. By month 6, the commercial pages built on a clean technical foundation and backed by proper trust signals will be generating inbound enquiries.
One client from organic search covers months of service fees. The audit is where that starts.
At the end of month 1, you have:
No PDF that collects dust. A clean site, proper trust signals in place, and execution already underway.
We crawl your full site and identify indexation issues, canonical conflicts, page speed bottlenecks, and crawl waste that suppress your rankings in search.
Health and wellness content is held to a higher standard by Google. We evaluate every key page for E-E-A-T signals, author credibility, source citations, and claim accuracy.
We compare your current rankings against the searches your buyers actually make and identify the highest-value gaps where content or optimisation is missing.
Every finding is ranked by estimated impact and effort. You get a sequenced plan: what to fix first, what to build next, and what can wait. No guesswork.
A structured approach designed to turn technical fixes into ranking improvements.
Full technical crawl of your site: indexation health, page speed, mobile usability, internal link structure, and crawl errors. Every issue documented with severity and fix guidance.
We review your key landing pages and blog content against YMYL standards: E-E-A-T signals, health claim accuracy, author credibility, and topical coverage gaps.
Findings consolidated into a prioritised roadmap. Quick wins first, then structural improvements, then content opportunities. Each item has a clear owner and timeline.
Here's how we find the real blockers.
Month 1
Audit and quick wins
Month 2+
Apply fixes and measure
Find your plan
Pick where you are right now.
We'll show you exactly where you're losing traffic and signups.
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